Privacy Policy

Privacy statement LieLei B.V.

Last updated: June 2026

Through our webshops, privacy-sensitive data, or personal data, is processed. We attach great importance to the careful handling of personal data. Personal data is therefore carefully processed and secured by us – LieLei B.V.

LieLei B.V. is responsible for data processing. In this privacy statement, we explain what personal data we collect, use, and for what purpose we use it. We hope you will read this statement carefully. If you have any questions, please feel free to contact us.

1. Conditions for processing personal data

In our processing of personal data, we comply with the requirements set by privacy legislation. For you, this specifically means that we consider the following points important and adhere to them:

•       we clearly state the purposes for which we process personal data. You can read more about this further on in this privacy statement;

•       we limit the collection of personal data to only data necessary for legitimate purposes;

•       we ask for explicit consent to process your personal data in cases where special consent is required;

•       we always take appropriate security measures to protect your personal data, and we also require this from parties who process personal data on our behalf, where necessary, this is laid down in separate "processor agreements";

•       we make it possible to view, correct, or delete your personal data at any time.

2. Use of personal data

When you use our webshop, we obtain certain data about you. This may include personal data. We only store and use the personal data that you provide directly, in the context of the service you request, for example when checking out an order.

We use the following data for the purposes mentioned in this privacy statement:

•       Email address

•       Name, address, and place of residence details

•       Phone number

•       Billing address

•       Payment details

•       IP address

2.1 Registration

For certain parts of our webshop, you need to register to use the functionality. After registration, we store the personal data you provide. We store this data so that you can use our services without having to re-enter data, and we may also use it to contact you in the context of fulfilling the agreement, such as the agreed obligation to deliver the products from your order or answer your questions.

•       Your first name, initial(s), surname

•       Email address

•       Password

We will not provide registration data and data for the execution of the agreement to third parties, unless it is necessary for the execution of the agreement you conclude with us or if this is legally required. In case of suspected fraud or misuse of our webshop, we may be asked to hand over personal data to the competent authorities.

2.2 Order processing

When you place an order with us, we use your personal data for its processing. If it is necessary for proper handling, we may also provide your personal data to third parties, but only with parties with whom we have concluded a processor agreement. This way you can trust that these parties will also handle your personal data as desired. You can read more about this later in this privacy statement.

In addition to the account data, we ask for the following information:

•       Street name

•       House number

•       Postal code

•       City/Town

•       Phone number

Orders are further stored with the following data:

•       Date and time of order

•       Order number

•       Order ID

•       Invoice number

•       Total amounts

•       Delivery information

•       Shipping costs

•       Payment information

•       IP address

2.3 Use of contact form and newsletter

We offer the possibility to ask questions via a contact form on our webshop, which also requests data to make it easier for us to handle your question. You choose which data you provide. The data you send us is standardly deleted within 30 days and otherwise stored for as long as the content of your message suggests it is necessary for its full answering and processing.

When sending messages via the webshop, we use the following data:

•       Name

•       Email address

We also offer a newsletter with which we want to inform interested parties about our products and/or services. Every newsletter contains a link that allows you to easily unsubscribe. Your email address is automatically added to the database of our email software, from which, under a processor agreement, care is taken for the secure handling of your personal data.

2.4 Data stored and accessible via your account dashboard

Our portal allows you to access a management environment where you can set, provide, modify, and theoretically even anonymize data such as address details.

The following data is stored in your account and also visible to you:

•       Orders, including the data required for processing

•       Invoices, including the data required for processing

You can always submit an additional request to change or delete data. For questions about our privacy policy, you can contact us at any time using the details below.

3. Advertising

In addition to the information on our website, we may also inform you about our new products and services: via email, social media, push notifications, telephone, or other communication channels. Fortunately: this only happens when you have given explicit consent for it, and this consent can always be withdrawn.

4. Publication

When using our webshop, no data is published by default. If this happens, you choose what information you publish; for example, liking or following our social media channels.

5. Provision to third parties

In the processing of your data, we may engage our group companies and other parties. Insofar as these other parties process data for the services of LieLei B.V., they do so as processors and we have concluded an agreement with those parties. Insofar as these other parties determine the purposes and means for processing data themselves, they do so as controllers. This also means that they must have a legal basis to process your data. We are not responsible for the processing of your data by those parties. This privacy statement does not apply to that.

6. Cookies

Our webshop uses cookies. When you first visit our webshop, a notice will be displayed explaining why and for what we use these cookies. We use so-called functional and non-functional cookies; for the use of non-functional cookies, we always ask for your consent; if you do not give this consent, we will not use them. We further explain the use of cookies via this link.

Functional cookies can also be disabled via your browser settings. Please note that our website may then no longer function optimally.

7. Google Analytics and Google Ads

We use Google Analytics to track how visitors use our webshop, and Google Ads to display advertisements and measure their effectiveness. We have concluded a processor agreement with Google to make arrangements regarding the handling of our data. Furthermore, we have not allowed Google to use the obtained Analytics information for other Google services.

From August 2026, Google also uses IP addresses for measuring and personalizing advertisements within the European Economic Area, the United Kingdom, and Switzerland. This is done exclusively based on the consent you provide via our cookie banner; if you do not give consent, your IP address will not be used for this purpose.

More information about how Google processes your data as a user can be found via the link below:

How Google processes end-user data

8. Server-side tracking

We use server-side tracking for, among other things, Google Analytics and other marketing tools. Data such as IP address, device data, and page visits are first sent to our own server, before (if applicable and with consent) being forwarded to external parties such as Google or Meta.

This method gives us more control over what data is shared and allows us to better protect your privacy. Tracking only occurs if you have given consent via our cookie banner.

9. Security

We take careful security measures to limit misuse of and unauthorized access to personal data. These measures are part of our processes and are periodically reviewed.

10. Retention periods

The personal data described above will be stored for as long as necessary to process your orders, including warranty. After that, we will retain your data for a maximum of one year for the statistical purposes described. The data will then be deleted, unless there is a legal obligation that requires longer retention (such as the seven-year tax retention obligation for payment data).

11. Third-party websites

In our shop, you will also find links to websites of other parties or references to us. Although we carefully select and monitor these relationships, we are not responsible for the processing of your data via these websites. This privacy statement does not apply to them.

12. Changes to this privacy statement

We reserve the right to make changes to this privacy statement.

13. Access and modification of your data

After logging in to your account within our webshops, you have access to the data known to us. You can submit a request to modify or delete data. For questions about our privacy policy, you can contact us at any time using the information below.

14. Dutch Data Protection Authority

We are happy to help you if you have any questions about the processing of your personal data. Under privacy legislation, you also have the right to file a complaint with the Dutch Data Protection Authority about our processing of your personal data. You can contact the Dutch Data Protection Authority for this purpose.